Fractional Executive & Startup Advisor

Thirty years building
startups.

No frameworks. No fluff

Just the advice you actually need, from someone who’s been in the room
when the hard decisions get made.
Eric Grafstrom, fractional CxO and startup advisor

See how I can help ↓

FOR FOUNDERS, CEOS & INVESTORS

Coaching & Fractional CxO

A hands-on operator in your business — strategy, hiring, fundraising, go-to-market. Whatever it needs most right now.

FOR EXPERIENCED EXECUTIVES

Go Fractional Yourself

You’ve spent 20+ years doing the hard work. Learn how to build a successful fractional career of your own.

0+

Years operating experience

$0M+

Raised in venture capital

0+

Companies as fractional CxO

I've launched products from scratch, closed strategic partnerships that mattered, and built teams people actually wanted to work on.

I've also raised money, lost money, laid people off, and helped rebuild what was broken. I'll tell you what I actually think — not what sounds good in a deck.

“Eric has helped me, as a first-time founder, cut through the noise and focus on what actually matters in the early days of building. His experience and candor have given me the confidence to move fast without losing focus.”

— Stephen M., Founder, Allogroom

“What I really respect about Eric is that he is not afraid to push people out of their comfort zone, me included. He helped me and others deepen our understanding of the opportunities and challenges in the digital publishing landscape.”

— Kartik R., former IAC Executive

“Eric has a tremendous amount of knowledge, experience, and an unbelievable ability to run an entire organization. He’s a true leader and executive — one with an innate ability to run many aspects of a company.”

— Michael A., Senior Product Leader & Executive

Backed by investors who brought me in

Backed by investors who brought me in

I’m more active on LinkedIn than anywhere else.

FOR FOUNDERS, CEOS & INVESTORS

Coaching & Fractional CxO

Ready to talk about your business? 

FOR EXPERIENCED EXECUTIVES

Go Fractional Yourself

Ready to explore what’s next?

Already know you want to talk? Book a call →

Own a Main Street business and thinking about selling someday? I also built ExitGuide to help owners get ready.